Five ways Virb succeeded right out of the box.
Virb is a new site that's competing with Myspace head on. That's right. They're not making widgets for you to put on Myspace. They're not giving you code to help you spruce up Myspace. Instead, they've built a new site from the ground up. Their ambition? To be a better Myspace (and Facebook and Last.fm). They don't just want to compete, they want to win.
They're not doing it piecemeal either. Today, they opened the site up to the public and nearly everything is working right now: fully customizable profile pages, video and photo sharing with generous upload limits, separate pages for bands (with beautiful flash players), interoperability with 3rd party widgets, blogs, and robust search functionality. A full list of features, including some that are coming soon, is available here.
I could write all day about this site, but I'll start small. Here are five things the company seems to have done right the first time, right out of the box. Note that I'm not going into much detail. That will have to come later, in future posts.
- Perfect balance. Virb has managed to what many have thought impossible. Make a feature-rich, coherently-designed site that is also super customizable. They wanted to build a site that avoided much of the ugliness for which Myspace is notorious, and yet they knew people wouldn't accept a competitor that didn't let users tinker with their, uh, spaces. Well, Virb is gorgeous and "dripping with AJAX." It has a ton of features Myspace users have begged for, and yet it gives users considerable power and discretion in building their (much more) beautiful pages (e.g., here, here, here, & here). That's not to say you can't still build an eyesore. But there's one more thing: Virb lets you "turn off customization" for individual pages when a pal has simply gone overboard in tricking out their page. Genius!
- Plays well with others. First, you can sync with Flickr. Hallelujah on that alone. But that's not where it ends. They allow users to create custom modules, which retain the general size of the disparate modules on the site, but which also allow you to insert your own HTML code or third party widgets from approved sites (e.g., You Tube, Google, Brightcove, Revver, Vimeo, Odeo, Metacafe, Veoh). Like Myspace, they don't let users insert Javascript. But flash-based widgets seem to work okay. Finally, they're planning to let users import their own blogs via RSS. That feature isn't live yet, but it's hugely important if they want to attract new users weary of Myspace's "lock-in" mentality.
- Not afraid to borrow ideas. Some of Virb's best features appear to be cribbed from other sites, and that's a very good thing. For example, Virbtunes is an iTunes plug-in that logs your tracks as you play them and posts them on your profile page. It works just like Last.fm. It doesn't have Last.fm's enormous feature set, but it's already smart enough to identify bands who have a Virb profile and provide an autolink to their page. Another useful feature comes from Facebook: after you log into Virb, your homepage displays your "recent friend activity." Whenever your friends add photos, videos, blogposts, or songs, a notification shows up on your homepage. It's very similar to Facebook's mini-feed, but it avoids some of the controversy that feature spawned. Virb doesn't tell you about interactions among friends.
- Media isn't an afterthought, it's Virb's central nervous system. Take a look at Virb's home page, and their pages for video and music. Everything about the site says it's built to run on media. That image transfers to the content and features on the site. Virb is going after Myspace's core competency in music. Hard. The site's founders, Unborn Media, previously brought you PureVolume, a kind of Web 2.0 version of MP3.com. Now, bands can get a Virb site that ports over a killer feature set from PureVolume. The resulting artist pages are so pretty, we're not sure PureVolume is even necessary anymore. Take a look at this page for Bloc Party, or this one for Finland's Day Eleven, and you'll see what I mean. A lot of bands are going to flock to Virb. Bands like The Decemberists, Mastodon, Death Cab for Cutie, Modest Mouse, and The Hold Steady are already on Virb at launch. Users don't get left out. They can add as many as 15 songs from different artists to create their own custom player. And as for Video, Virb is the first site I've seen to launch WIDESCREEN video that can be embedded anywhere. And with the click of a button, you can dim the rest of the screen for maximum enjoyment. Are you starting to get amazed?
- Search and you shall find. Virb makes it easy to find what you're looking for. Myspace veterans know that's not a small thing. Virb has a speedy search function that crawls the whole site and returns results in discrete categories (e.g., people, blogs, music, video). Tagging is actively encouraged, and damn near everything can be tagged, including your friends. This fixes one of my biggest complaints about Myspace: once you had about 200 friends or more, it became impossible to find them again. While Virb doesn't let you search your friends (yet), you can tag them any way you wish, and then filter them accordingly (e.g., work, school, home, golfing buddies). This is made easier by the fact that Virb allows you to keep Organizations and Bands separate from your "People" friends. This is what social media is all about: finding people, sharing information, and staying in touch.
I'm not saying Virb is perfect. They're still adding features and tweaking the service. It's still in beta for chrissakes. A massive influx of users could still crash their servers. And even if everything goes right, they've still got to overcome the significant network effects advantage Myspace enjoys. Are people really going to bother with another social network, when they've invested so much into Myspace? Who knows. But I like Virb a lot. And they've got a good unofficial motto that I'm going to adopt.
I'm moving to Virb. Who's coming with me?
P.S., I'm starting a new Virb group on Vox. If you like Virb, join up!
Comments
By linking Vox with Verb, my public posts will appear on Virb, but my private posts will stay between me and my pals on Vox..
:)
I like Vox, but it's a pain that they don't allow embeds from Veoh or Scrapblog for instance.
The point of this post is that Virb > Myspace, not Virb > Vox. Were I writing a Virb / Vox equation, it would look something like this:
Virb + Vox = Awesome
Soon, when Virb allows you to import blog posts via RSS, that's exactly what we'll have.
Sometimes I begin to wonder if I stretch myself too thin. I've got my Vox which I cross post to my LiveJournal with, then my myspace which helps me keep in contacts with my friends who I'm trying to get to move to Virb, then the people on my BME account who I had to tell about my move to just Myspace which now isn't true because I've got my blog over at Suicide Girls who is basically just a cross posted blog from my blogspot blog.... yeah. When does it end?
But yeah, I feel that. I've been thinking of whittling myself down to Facebook, Virb, Vox, LJ, and that's it. No more Blogger or other crap. I really just need one blog, and I think Vox is it. I already import my Vox blog into Facebook and I x-post to LJ. Soon, Virb will let you import your blog. I'm just not going to try to write multiple blogs. It's a pain.
Bit like these guys in that it looks as though they have combed all the wish lists on all the sites, and come up with an extensive feature list.